In late 1984, James Collins developed a system for linking information together which was quite simply a revolutionary way of thinking. That system and method of data storage and retrieval is what makes it possible for the creation of the technologies which run Web Management today. It works in such a way that once a given piece of data has been analysed, the very concept of it is stored in a database, it becomes part of a whole. This information becomes part of a vast array of information which builds with each successive addition.
As time passes, the information coalesces and develops into new information, and can then be transformed by both inner and outer influences to form new patterns. The expression of these patterns is what drives all the Web Management technologies, right down to the production of Web Sites and the production and targeting of information for users. It literally produces the results a customer wants before they are even aware that require it.
That, in a Nutshell, is how the InterActive Technology works. The capital "A" is there for a reason. Because the data is always active, always moving, and always in a state of flux.
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